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The advantages of having a digital presence are many and varied, but ultimately it comes down to one thing: convenience. It’s more convenient for customers to be able to find you online and contact you through your website or social media platforms than it is for them to have to track you down in person. And when you make it easy for customers, they’re more likely to do business with you. So, if you’re not already embracing the digital world, now is the time to start.